COVID-19: ALTBalaji digital subscriptions up 60% during Coronavirus lockdown

ALTBalaji added an average of 17,000 subscriptions per day post lockdown, registering a growth of around 60 per cent as against 10,600 in March 2020 pre lockdown, said Balaji Telefilms in a business update to bourses.





COVID-19: ALTBalaji digital subscriptions up 60% during Coronavirus lockdown By: PTI | Published: April 20, 2020 9:23:21 PM

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TBalaji added an average of 17,000 subscriptions per day post lockdown, registering a growth of around 60 per cent as against 10,600 in March 2020 pre lockdown, said Balaji Telefilms in a business update to bourses. The company continues to have a very strong balance sheet with zero debt and cash balance of Rs 141 crore as on March 31, 2020. Leading media and content company Balaji Telefilms Ltd on Monday said its OTT platform ALTBalaji witnessed a strong uptake of digital subscriptions during the lockdown, even as its content production came to a “standstill”. ALTBalaji added an average of 17,000 subscriptions per day post lockdown, registering a growth of around 60 per cent as against 10,600 in March 2020 pre lockdown, said Balaji Telefilms in a business update to bourses. The company is closely monitoring the situation and is well positioned to restart production as soon as the situation returns to normalcy. “Given the national lockdown, all content production has come to a standstill, we continue to monitor the situation closely. We are very confident that demand for content will increase once the situation returns to normal and are well prepared to resume business and ramp up content sales once the lock down is over,” it said.

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